Presentation is one of the greatest matters of Digital Marketing. Specific information or data is the only key to increase the selling margin of your product or services. Because our ultimate goal is growth.
The language of a content should be simple, sublime and operable. It makes the content acceptable towards the audience or readers. A content could be writings, creative & informative videos, advertisements or graphical images.
For writing or creating a content, there are some principal matters to follow:
* Targeted Group (TG)
* Shadow Marketing.
At first, let’s talk about TG. Whenever you are about to write a content, at the very beginning, you have to carry the absolute idea to target the right audience. This clarifies which level, age & profession of people you are targeting exactly. About product, you need to provide specific messages in according to increase buyers. Suppose, you are working for aged people and their required products. Their desired products are your priority. But somehow you have written your content with hyped languages of current affairs. As a result, your targeted people will not read it. All your sweat will remain in vain. Besides, it will also be a waste of time and creativity. So, you need to be confirmed about what, why & for whom you are writing.
Branding: Whenever you are creating a content about your product, remember that you are creating this only for your own company. Inside of your content you have to be conscious to put the name of your company every time. The sub-conscious mind of your audience must raise your company name each time. This is the “Branding.”
Yet, you need to keep in mind that you should not bring the same kind of other company’s topic in your content. It is definitely prohibited. It will be “Minus Branding” then. Which means, branding of other company will attract your clients towards those companies. You should not do such kind of branding.
Shadow Marketing: This is a very interesting concept. It is kind of enjoying meal of an uninvited wedding. Feels complex? Let me make it easier.
When you are working inside a competitive marketplace, you need to get ideas and information about same conceptual companies. You must collect information about the usual campaign ideas of your rival companies too. Excluding those ways of promotion, apply innovative, individual and unique ideas to create contents, is Shadow Marketing.
Today we have discussed about some principal points of digital marketing. Along with that, there are a lot of things of creative content. They are much important. Also, there are countless matters of content making. Some of them are as per:
=> Conceptual Video Ad.
=> Image Ad.
=> Creative Writing.
=> Tagline Making.
=> Creating Brand Message.
=> Creative Shadow Marketing Ideas.
=> Product Review Script.